Studies show that 66% of people won’t give brands a second chance after a bad first impression. Therefore, your marketing needs to stand out in order to grab people’s attention.

One way to do this is by using custom sew-on patches.

The reason that personalized products like these have become so successful is that they are colorful, eyecatching, and help convey an authentic message.

It shows that there’s a real person behind the brand. Therefore, using custom sew-on patches is a great way to increase brand engagement.

Plus, your employees can wear them and showcase your brand wherever they go! Keep reading to find out more about custom patches and why you need them.

What Is a Sew-on Patch?

Custom sewn-on patches are used to decorate pieces of clothing and embellish accessories. They are designed with fabric and thread to make interesting visuals and other imagery.

You can sometimes see these patches on denim jackets when walking down the street, but they can also be used to promote your business. For instance, custom embroidered patches are great for advertising your logo.

However, you can also use them for your brand icon or other pieces of imagery associated with your business.

Custom Embroidered Patches

When it comes to custom-made patches, embroidered styles are the best option. These designs are the traditional type of patch that uses thread to craft beautiful visuals.

Basically, if you want a classic and professional look for business, this is the option for you. For example, the police and other institutions use embroidered custom sew-on patches.

Although, there are other styles such as:

  • Woven
  • PVC
  • Sublimated

Now, you might be thinking, how do you design custom patches for a brand?

How To Create Custom Logo Patches

To create a patch design, you need to consider a few elements in the planning process. The first thing to consider is color and design. Similar to organizing a website, you need to think about the color scheme for your brand.

Color Palette

You will have to choose a color for the text, the images, and the background. So, it’s important that you stick to a coherent palette that will help your designs be consistent.

Therefore, once you have decided on the color, you need to pick a type of font and the symbols you want to be included. Just remember that it’s good to be bold.

Don’t hold back on bright, vibrant colors if you want to convey a strong message to your consumers. If you want to take a risk and be colorful, then do it.

Your business might even benefit from the risk and bold choice of color because people will definitely remember your brand!

Shape and Size Measurements

Besides the color choice, the second important feature of your custom patches is size and shape. The good thing about these items is you can adjust the measurements to suit your needs.

In general, if you want to include lots of details then it might be better to choose a slightly larger canvas. However, if you would prefer to have a minimal look, then a smaller patch could be ideal for your brand.

Alternatively, you can also create both large and small patches for your business. That way, you can offer people different styles and they can use them on multiple surfaces, such as clothes or car floor mats.

The designing process is quite straightforward, as long as you have a concept in mind that matches your brand. After you have the final products ready, you can begin handing them out at events and promoting your brand.

Benefits of Custom Embroidered Patches

As a business, one of the main concerns is fitting advertising resources into your annual budget. When there are endless costs that pile up over the months, embroidered patches need to be worth the investment.

1. Cost-Effective

Luckily, custom patches are a great way to save money and make the most of marketing tools. The materials are relatively cheap so as long as you order custom patches from a high-quality seller, you’ll get good value.

In addition to being cost-effective, they will also look amazing and your consumers will feel like they’ve received something personal. This type of branding is also great for building a good team spirit.

All your employees or volunteers can wear them and feel like part of the team. Everyone will love them!

2. Durable

If you normally print out flyers as a means of branding, then you might want to consider patches. These items last a lot longer than paper marketing and people can use them in their everyday life.

Most of the time, when people get a flyer or other handout, they are tempted to put it into a drawer and never think about it again. For businesses, this is a huge downside to their branding potential.

To avoid wasted time and money, patches will be more durable and can be used on various surfaces. Therefore, people can choose how they wear them, and where.

As long as your design is eye-catching, no one will be able to resist your patches.

3. Creative Marketing

Perhaps the best thing about custom patches is the creativity. The online culture of advertising has made branding robotic and dull. Having embroidered patches will make your brand stand out from the crowd.

Design Custom Sew-on Patches for Business Success

There’s no denying that custom sew-on patches are the perfect choice for businesses that want to sprinkle some creativity into their marketing, and not blow their entire budget on advertising.

Does that sound like you?

Then, you should check out our page to find out more about our custom patches and what we can do for your business. If you want sleek, professional embroidered patches we can make them.

But, if you prefer a PVC patch, don’t worry. We can do that too!

Don’t wait to get started on the design. Get in contact with our team today.